The company has brought Redmi Note 13 Pro+ 5G back into the market with the World Champions Edition, in which the company is starting the second year with the football world champions. An earlier device depicting the number 7 on the back was also launched.
A year ago, the company announced a partnership with the Argentina Football Association after Argentina became world champions for the third time. The device Redmi Note 13 Pro+ 5G World Champions Editions is based on the successful Redmi Note 13 Series. Since then, the device has crossed the 15 million sales mark earlier this month. The price of this device was kept at Rs. 37,999, and no changes were made to the specifications.
According to Muralikrishnan B, President of Xiaomi India, “As a sport, football brings out a lot of emotions and passions. As a brand, we have always strived to provide the best technology to give our consumers a better experience, similar to the Argentina National Football Team, which has always been determined to exceed the expectations of its fans on the field.”
However, we can see such co-branding partnerships with all companies having seen success in the past. These companies include action camera manufacturers GoPro, RedBull, Nike, Apple, Spotify, and Starbucks. Additionally, smartphone maker iQOO has released 7 series phones with a Co-design option for BMW Motorsport.
According to Anuj Sharma (Chief Marketing Officer), people’s passion and love for football can be seen. As such, our partnership with the Argentina Football Association and sponsorship of the World Champions provides an exciting opportunity to further strengthen our relationship with our community.
Xiaomi has given the Redmi Note 13 Pro+ 5G World Championship Edition a different look. The mixture of sky blue and white on the back refers to the Argentina Football jersey. The 120W HyperCharge charger and USB-C-C -C Cable that comes with the phone are also blue and have the Argentina Football Association logo on them.
The Argentina Football Association (AFA) has also been featured on this device’s lock screen and phone wallpaper, but it has yet to be included in its software. On the other hand, the AFA number 10 jersey is said to be retired after Messi’s retirement. This jersey attracts football lovers a lot. The device’s price can be kept around Rs. 40,000 in India.
